Worked alongside creatives to develop Memorial Sloan Kettering Cancer Center's first campaign aimed to the Spanish-speaking community in New York. The campaign focused on all aspects of the hospital, like its facilities and staff while also spotlighting 3 cancer survivor's personal experiences. The campaign had content from TVC and digital OOHs, to banners and in-feed content such as short-form videos, statics and GIFs. Mini documentaries for each survivor were also produced as a way to amplify their stories.